Our first port of call involved closely interrogating the Invades customer journey. We put together a simple yet comprehensive plan outlining how to add the up-most value to the customer journey, both from a general awareness perspective through to the point of purchase. We delved deep, establishing the brand aims, exploring both adaptive and responsive strategy methods to better connect with their audiences.

With a strategy now in place, it was time to put it all together. For the plan we took each event mapping out the key user journeys both from the top of the funnel, cold brand awareness campaigns to the final purchase goal that we were looking for. We also developed integrations with their ticketing partner Fixr to drive a super user-friendly shopping experience.

We got to work implementing and finalising the campaign across the relevant channels. We looked to both Facebook and Instagram to support the campaign, briefing the creative team across all relevant formats. Ensuring to utilise channels features such as Instagram stories. Our team leveraged consumer data to build strong audiences in Ads Manager. Alongside this, detailed demographic and interest targeting was utilised to find new audiences. Importance was placed on geo-targeting audiences’ locations dependent on each event and using retargeting methods to convert audiences who had visited the website but not taken the desired action (buying tickets).