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Why run paid social ads?

It has become increasingly difficult for businesses to maintain a strong social presence through organic social media alone. This is where paid social comes in. It offers extended amplification, high precision audience targeting and cost effective returns on investment.

What makes us different?

At Populate we’re led by results. Whatever the KPI is, whether it’s sales conversions, brand building, or often a combination of the two, we’re here to help you out. Too often brands spend excessive time, money and resources on social marketing without reaping substantial rewards and that’s what we’re here to change.

This covers:

  • Facebook Advertising
  • Twitter Advertising
  • Tik Tok Advertising
  • Snapchat Advertising
  • Facebook Business Management Support
  • LinkedIn Advertising
  • Instagram Advertising
  • YouTube Advertising
  • Facebook Pixel Support

How we do it.

Experts in creating highly engaging social ads, we make sure your brand spanking new content gets put in front of your dream customers. From creating posts that engage, educate and inspire to agile ad management, we meticulously measure, report and communicate every step of the way.



We’ll kick-off with a session to review your key goals, understand what you are looking to achieve, analyse your competition & ultimately check that the campaign is most suited for paid social advertising.

We’ll then establish the best platforms available and the relevant advertising options to get your organisation the very best return on investment.



This is a fact-finding session where the end result is a solid outline for your new paid media strategy.

This session is designed to help us paint a picture of you and your brand’s ambitions. We’ll delve into your audiences to understand what makes them tick and review any past campaigns or ad accounts.

Our paid media and strategy team will then begin to map out the campaign, setting clear KPI’s and deliverables as determined by you, condensing it all into a social advertising plan that will detail the technical construction, creative and digital components of the project.


Technical set-up.

Before any campaign can get off the ground, we review and test all current aspects of your social platforms.

It’s important your results are tracked so correct integration and testing of the current systems are key. This will include the creation of key goals in Google Analytics, implementation of the Facebook Pixel and set-up with Google Tag Manager.

More often than not people are not utilising the features that are available to them and as a result campaigns cannot be optimised effectively.

Facebook Business Partner and other areas of the platform can often be a minefield so as part of all our projects we work with you to ensure that the correct technical set-up is implemented across all social platforms and your website to accurately measure the success of the campaign and supply results.



We’ll get to work using content supplied either by our client or crafted in-house, implementing the finalised campaign across the relevant channels. We’ll offer advice on layouts, fonts and colours but particularly the design elements that we can bring into the build.

We’ll make sure that your paid ads give the best possible functionality across mobile, desktop and everything in-between.



We follow a linear process. Once a project begins we never stop striving for the best result. It’ll be under a constant state of review and improvement with our paid media team checking and analysing data on a daily basis.They’ll be making the necessary improvements whilst considering budget, cost acquisition, new customers, re-targeting and CPM.

We work fluidly adhering to the bounds and recommendations of the platforms.



Reporting and transparency is key for us. Every day you’ll receive a report into your inbox which details the campaigns true return on investment.

We make this measurable depending on your KPIs, from those who sell products online to others who are looking to increase engagement and awareness of their brand.

It’s all there in black and white so you can see you’re always getting bang for your buck.

We let our work do the talking.

Wanna talk about paid advertising?

Hit us up and let's chat!