Blog.

Should you be considering social media advertising rather than out-of-home advertising? In this blog, we will explore why social media advertising should be a priority for brands and how it outperforms OOH advertising in several ways.

Brands that use trending audio and sounds on TikTok and Instagram are often doing so illegally, so how do we do it legally?

A guide on finding and utilizing UK-based micro-influencers in your marketing strategy. Discover the benefits of using micro-influencers, including increased engagement, cost-effectiveness, targeted audience, and authentic content.

User-generated content (UGC) refers to any content created by users, for example, photos, videos, reviews, and posts on social media. In this blog, we'll explore why UGC is a smart choice for your advertising campaigns.

TikTok SEO is as important as ever, with more and more people turning to the platform over GOOGLE. Take a look at how to implement a TikTok Strategy into your business plan.

Learn how ChatGPT, a large language model trained by OpenAI, is transforming the world of social media marketing.

We have some exciting news; Populate Social has been acquired by The Mission group.

Running experiments can help you understand the impact of your changes and improve campaign performance. Here's our guide to A-B testing your google ads.

In the current digital advertising ecosystem, brands have several options to acquire new customers. From paid search to social media advertising to display ads, each channel has its own advantages. Here’s our guide to advertising in the sports sector.

TikTok has announced they’re going to let people upload ten-minute videos on their platform whilst Instagram have announced its ending IGTV.