Blog.

User-generated content (UGC) refers to any content created by users, for example, photos, videos, reviews, and posts on social media. In this blog, we'll explore why UGC is a smart choice for your advertising campaigns.

TikTok SEO is as important as ever, with more and more people turning to the platform over GOOGLE. Take a look at how to implement a TikTok Strategy into your business plan.

Learn how ChatGPT, a large language model trained by OpenAI, is transforming the world of social media marketing.

We have some exciting news; Populate Social has been acquired by The Mission group.

Running experiments can help you understand the impact of your changes and improve campaign performance. Here's our guide to A-B testing your google ads.

In the current digital advertising ecosystem, brands have several options to acquire new customers. From paid search to social media advertising to display ads, each channel has its own advantages. Here’s our guide to advertising in the sports sector.

TikTok has announced they’re going to let people upload ten-minute videos on their platform whilst Instagram have announced its ending IGTV.

In this blog post, we'll explain why you need to be running paid ads, and how it can help you increase ticket sales. We'll also show you some of our previous campaigns and the sort of results you can expect.

TikTok is the future of social media. With over 656 million downloads, it’s quickly become a household name.