The rundown.
Project Blu launched in 2020 with a desire to achieve something different, turning 100% recycled ocean-bound plastics into eco-friendly pet beds, collars, leashes and toys. Since establishing themselves as leading supplier of eco-friendly dog & cat products known to break the mould of the traditional manufacturing process to offer products that are sustainable, affordable and built to last.
Services
Paid Social Advertising, Content Creation
Sector
E-commerce
The brief.
Project Blu approached us back in 2020, seeking to work with a social media marketing agency to support the launch of their new-to-market eco-friendly pet brand. The brands aim revolved around innovating product ranges whilst seeking new polluting materials that could be converted into sustainable designs. To ensure the success of their new venture they needed a campaign with real strategy and direction. We knew we needed to get to grips with their brand ethos, improving engagement across their social media channel’s and developing an aesthetic that represented the quality of the products. We turned to Facebook and Instagram paid advertising to boost revenue through high-quality creative content.
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