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Diving head first into the world of Social Media

Our newest team member, Sian Cunningham, takes a second to tell us about her first month here in Cardiff with Tide Creative: 

Starting a new job can bring a tidal wave of emotions. The excitement of beginning a new journey, the nervousness of working with different people and the internal pressure to prove yourself in your new role are regular daily occurrences.


For me, my first month as Account Manager at Tide Creative has been more than I could have hoped for. My professional background is not in marketing and it was not a path I had originally thought about venturing down. However, during the past couple of years, I began to realise that I wanted to ditch the databases, escape the corporate chain and do something creative with my work. Using my imagination and practical skills is what I enjoy and Tide Creative has certainly opened up that door for me.

Working for a start-up agency as part of a small, close-knit team has already proved to be an excellent start in my professional marketing career. It is extremely impressive what Tide Creative has achieved in only 12 months and incredibly exciting to see what potential lies ahead for such an inspiring, innovative company. In only four short weeks, I have been able to learn a huge amount about the social media marketing industry and develop my skills as an Account Manager. My role involves working with clients on a daily basis through carefully growing their social media channels, producing content, copy writing and being ‘the voice’ of their brand. As a keen people person, creative thinker and lover of organisation, this is a position I feel extremely lucky to have.

Social Media is a huge part of today’s society and whether business owners like it or not, it needs to be utilised within their marketing procedures. At Tide Creative, we are experts in the field of knowing how a company should strategically plan, create and monitor their social media platforms in order to initiate growth and promote their business to a wider, more responsive audience. As Tide Creative’s newest member, it is with great pleasure that I am able to be part of a team that helps companies throughout numerous sectors to develop their following and ultimately grow their business.

It has been a rollercoaster of a first month, with lots to learn and a busy schedule of clients to work with. It certainly feels like there is an exceptional adventure ahead for Tide Creative and I’m very happy to be a part of it!

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