Glamorgan appoints Populate Social, to support growth

Glamorgan Cricket has appointed Populate Social to manage its social media advertising as it looks to enhance its online offering heading into the 2019 season.

The brief will see the agency devise and execute campaigns targeting a wide range of audiences, focusing on key events such as International Fixtures & Vitality Blast matches.

Huw Warren, Head of Commercial at Glamorgan Cricket, said Populate’s award winning work, strong track record and locality to the club made them the ”ideal partner”.

“There is vast potential for cricket clubs to grow online. Sport is a huge marketplace on social media and one which cricket is often not utilising. Populate’s passion for maximising digital opportunities and experience at creating campaigns which have a commercial impact, make them the ideal partner,” he said.

“We worked with Populate over the summer for our T20 campaign and saw returns of over 1400%. This confirmed to us that expanding our social media advertising operation would bring a significant rise in revenue to the club”

Daniel Simmons, Populate Social’s Founder, added: “We are delighted to be working with an elite club within our local landscape. Sport is a sector that is increasingly turning to social media in order to capitalise on event and merchandise revenues and this is something we are keen to support.

“The team at Glamorgan are working hard to make positive changes as the club moves into 2019 and it is an exciting time to be involved”