How Apple’s iOS14 Release Might Affect Your Ads
The major updates in regards to iOS
You may have (or maybe not) heard a lot of talk about challenges relating to reporting and advertising.
The digital marketing landscape is undergoing some pretty major shifts in regards to tracking and the personalisation of ads.
These fall into 3 categories:
Users will be asked to “Allow Tracking or “Ask Apps Not To Track”. People that opt out will will still see ads, but they will be less relevant.
Safari and Firefox already have full Third-Party Cookie Blocking and Google has said it will the same before 2022.
Ultimately, increasing revenue is the focus of what we do, and an increase of 533% is a great result.
The background of this social phenomenon.
In June, Apple announced changes with iOS 14 that will impact the way in which advertisers are able to target & deliver personalised advertising.
Apple’s proposed changes will limit our ability to effectively reach, understand and engage people on mobile devices and across the web. These changes mostly affect our ability to understand performance, control who sees your ads and make informed decisions about your advertising budgets. As these changes take effect, over time, you may see an overall decrease in ad performance and personalisation and an increase in cost per action.
Areas that will be affected:
There are a few areas that will be affected by the iOS 14 update.
No support for breakdowns
We simplified this down
Before these changes were introduced the percentage of users that were invisible to tracking pixels was minimal, but since they’ve come into force the difference is a lot more noticeable.
So, what have we learnt?
Listen to Dan discussing it in more detail.
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