Is TikTok powering a revolution in ecommerce ad results?
TikTok leads to 533% growth in revenue!
We’ve been given early access to TikTok’s brand new ecommerce ad functionality and we’re pretty excited about it!
Although it’s still in beta testing, our clients are already seeing big benefits with significant improvements in their media performance as we put this update through its paces.
Our top three takeaways
Accelerated Decision Making
Increasing the speed of conversions and increasing the average customer spend.
Decreased cost in customer acquisition
Increasing the number of customers at a lower cost.
Ultimately, increasing revenue is the focus of what we do, and an increase of 533% is a great result.
The background of this social phenomenon.
The most downloaded app of the year has changed gags, music and self-expression as we know it. The app’s success saw a refreshing revolution for true digital escapism and 2020 marked the year TikTok truly took over.
Although TikTok is only just dipping their toes in the advertising world, their partnership with Shopify saw them start to take some serious strides in the ecom space.
With its easy-to-consume content being watched by millions, it’s obvious to understand why there’s a growing buzz around TikTok ads, but how exactly do they work? What does the future of TikTok ads look like? Most importantly do they generate solid returns for ecommerce companies?
Well, we wanted to put it to the test! Our pals at Mallows Beauty—an exciting, self-love beauty retailer who’s determined to blaze a trail—stepped up to the plate to take on TikTok advertising.
The new TikTok functionality
There are 2 formats available for TikTok ads. Here they are and their major differences:
We tested out the new functionality with Mallows Beauty
We were pumped to try out these new features and tapped up our pals at Mallows Beauty. We set about working with the brand to produce ‘authentic’ content that we felt would resonate with their target market. The mantra coming out of TikTok right now is ‘Don’t make ads. Make TikToks.’ So, we did just that!
In the first 5 days of the campaign we’ve seen some amazing results with click through rates (CTRs) 10% lower than the industry average on the platform. The early signs are certainly promising!
Conversion Rate Increase
Increase in AOV
How it looked and the lessons learnt.
Accelerated Decision Making
Additional Untapped Users
So, what have we learnt?
Authentic, unfiltered and engaging content
Mallows stuck to using authentic, unfiltered and engaging content and it’s paid off. Their user engagement, purchases and average order value have all increased, which ultimately has increased their revenue—which is what we’re all here for, right?’
Build your Ecommerce with TikTok Ads
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