7th Heaven changed the face-mask game. Pioneers of cruelty-free cosmetics, their products are made from the finest natural ingredients. Making your skincare routine whilst saving the planet. From delicious face, hair and body masks, to nourishing hair treats and refreshing mixtures, there really is something for everyone (probably why they’re one of the UK’s most well-loved and cruelty-free facemask brands).
Organic Social Management, Social Strategy, Content Creation
Despite being one of the UK’s largest beauty brands the social presence of 7th Heaven was in definite need of a refresh. Based in Neath Port Talbot, and being fellow Welsh legends they approached us with one big problem; their current social strategy lacked any real direction. Their creative styling was inconsistent and they were in desperate need of a new plan of action. We knew what we needed to achieve; cleanse (pardon the pun) the social presence of the 7th Heaven whilst bringing their social platforms up to speed in the modern climate. Oh, and help them sell facemasks and lots of them.
Increase in Engagement across Instagram.
Increase in Impressions across all channels.
Increase in Engagement across Facebook.
How we did it.
Accompanied by a great product collection and brand message, we set about achieving 7th Heaven one important thing. A refreshed modern and engaging social presence.
We knew we needed to understand what previous efforts had been taken place on 7th Heavens previous social platforms. Most importantly across Twitter, Facebook and Instagram. We went about executing a content funnel structure looking at how we could hit our goals. We delved deep into current audiences, looking at which content resonates best, as well as reviewing any crucial customer insight data.
The next step for us involved gathering example creative styling which fitted both the general ethos of the brand and stayed true to the distinctively recognisable nature of the packaging. With our main focus on organic management creative played a huge role in this campaign. It was important that the content produced resonated with the key audiences, encouraging engagement and brand awareness despite the lack of any paid advertising budget.
We needed creative that was seriously engaging, social-first and thumb-stopping. So we focused on creative that equally showcased brand and product in balance. Our creative team delved deep into their plethora of talents to produce a wide range of video, photography and illustrative elements to overhaul the out-dated look and feel of the feed. The result? A collection of striking social-first content that delivered. Mission accomplished.
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