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The rundown.

A long-term client of ours, Glamorgan County Cricket Club (GCCC) came to us at the start of the season with big goals to best the previous season’s ticket sales. They were keen to diversify their content, and really go all in, which is exactly what we did.

Glamorgan, who is the only Welsh first-class cricket club, has a triumphant history they’ve ascended to the top peak of British cricket. They have won the English County Championship competition on numerous occasions.

Services

Paid Social Advertising, Content Creation, Social Strategy

Sector

Sport

The aim.

Get the fans excited for the upcoming season with a new style of creative, and sell tickets to each fixture held in Sophia Gardens.

The Results.

413%

Return on Ad Spend

#1

fastest growing County Cricket club on Instagram.

137%

Increase in Ticket Sales

Take a look at some of the creative 👇

Don't just take our word for it

Our aim this season was to try and grow our fan base, the team at Populate supported this with some genuinely insightful campaigns. We're super happy with the work they have produced and look forward to continuing our partnership.
Huw Warren, Head of Commercial

Looking to get similar results?

Looking for seriously good social content that can’t be tamed? You’ve come to the right place