The rundown.

Admiral Insurance is a company based in the UK that specialises in a range of different insurance products, including car insurance, home insurance, travel insurance, and various other types of coverage.

They’ve been a long-term client of ours, having assisted them on several branches of the Admiral PLC group over the years. For this campaign, we were asked to help them promote their Travel Insurance.

Services

Content Creation, Social Strategy

Sector

Insurance

The brief.

For their 2023 campaign, Admiral wanted to promote their Travel Insurance offering across their social channels. They wanted the ad to highlight the fun and happiness that comes with being on holiday, and although the travel insurance is usually used in a bad situation, they wanted it to show off how care-free you can be when insured correctly.

The Outcome: Go Platinum Darling

A beautifully shot advert titles “Go Platinum, Darling” follows two women who are on holiday, sending a message back to their loved ones. Alluding to being in the South of France, the video showcases the activities and food the pair indulge in, whilst enjoying and laughing at the reality versus how they describe it.

Scroll down and take a look at our hero video.