The rundown.

JointXcel first approached us wanting to run a sampling campaign, with a whole load of samples and not a lot of content, we had to be pretty creative from the get-go.

Services

Paid Social Advertising, Content Creation

Sector

E-commerce

The brief.

JointXcel had three simple goals for this campaign. Get rid of 5,000 samples, increase awareness of the brand and get a deeper understanding of their audience. We knew exactly what was needed, a great paid media campaign, with some kickass content whilst being supported organically to get that audience insight. We got right to it.

The Results.

93,794

Reach

118,517

Total impressions

692.3%

Audience growth

Extending the Campaign.

We ran the sampling for one day, selling out of all 5000 samples within a matter of hours.

We didn’t want to stop there. To extend the campaign, we ran a 50% off discount offer in an ad campaign over a number of weeks, alongside continuous organic social management and influencer marketing.

We also decided to run several email marketing flows to boost customer engagement, which worked a treat!