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How Paid Ads Can Help You Sell More Tickets

There are many ways to market your event, but one of the most effective strategies is paid ads. Why? Because it’s an affordable way to reach a large number of people with a specific interest in your event, which can help you sell more tickets.

In this blog post, we’ll explain why you need to be running paid ads, and how it can help you increase ticket sales. We’ll also show you some of our previous campaigns and the sort of results you can expect.

Why you need to be running paid ads

If you’re not already running paid ads, there are a few reasons why you need to. You might think that paid ads cost too much or that organic posts will do the same job for free. But there’s more to it than that. Paid advertising is an affordable way to reach a large number of people with a specific interest in your event, which can help you sell more tickets.

Paid is also a great way to get your name out there and make sure everyone knows about your event. It’s not uncommon for people to use Facebook and Instagram as their primary sources of information on events happening in the future.

How it can help you increase ticket sales

Paid ads are a great way to reach your specific target market. If you’re hosting an event, it’s important to find people who are interested in your event. Paid ads make this possible by taking advantage of targeted keywords and audiences. This means you can pin-point the people with the most relevant interest in your event and market directly to them.

A great example is when we ran ads for our friends at Live Nation for their Titan Warehouse event. Their impressive 10,000 capacity meant they had to sell a lot of tickets, and that’s exactly what we did.

We leveraged FOMO, and generated a solid return.


Tickets sold




YoY growth

Want some more examples?

The unique student experience that is Invades brings together Britain’s Universities for a great student day at the races. Their aim is to make the races more accessible and affordable for all. They do this by providing transport links, race day entry plus events throughout the day. 12 different racecourse. 56 universities. It’s truly is the student racing extravaganza.

We created a strategy by interrogating the Invades customer journey, and outlined it from a general awareness perspective, all the way through to the point of purchase.

We used Facebook and Instagram for the campaigns, running ads to a detailed demographic with relevant interests within certain locations, dependent on each event and using retargeting methods to convert audiences who showed an interest but hadn’t yet purchased.

We ended generating some good results...







Want the same results for yourself?

Running paid ads is one of the best ways to jump start your campaign and get your event in front of as many people as possible. If you are looking for results, we can help.