Our Story

The Social Media Specialists

  • July 2015


    From a student bedroom in Cardiff our Founder, Dan, dreamed up the idea of bringing a specialist social media marketing agency to the world.

  • September 2015

    Our first office

    A small unit, basically a garage with a glass front! But it gave us a base to grow from and we loved it...

  • March 2016

    Santander Spark Award Winners

    Off the back of a successful first 6 months of the business, growing our client base and becoming recognised for our hard work we were awarded the award through Cardiff University.

  • March 2016

    Growth of the team

    With our client base growing and demand increasing, we brought on board our first team members!

  • March 2016

    Move to Museum Place

    March was a busy month! With the growing team we needed a bigger space and so moved to our current home on the beautiful Museum Place.

  • June 2016

    Cardiff Business Awards

    Following an exceptional first year, our Founder, Daniel, was nominated for Cardiff Young Businessperson of the year.

  • January 2017


    As we moved into 2017, we felt a change of name would further establish our brand in the market and thus we are now known as Populate.

Why Social

Populate (formerly Tide Creative) was founded in 2015 with the aim of providing a specialist service within the digital marketing space. Our young team of driven, knowledgeable and entrepreneurial individuals have created an expert offering within the social media space, allowing SME’s from all over the UK to have access to top class social media management.

Born in the social age

The Team

What they say