Huez* see a future where bicycles are the most popular way to get around. They visualize a world where modern sportswear is so enriched with technology, that people are able to live in style and be more healthy than ever before.
To make their clothing, they’ve drawn inspiration from the most amazing places on the planet, and used the finest materials from Europe, USA and Japan. They deliver performance and style for the competitive road racer, everyday cyclist and for people who just like to have fun on their bikes.
Huez* called in our specialist support to take the brand to the next level by leveraging social media.
Our Mission: To create a timeless cycling brand that shines above the crowd.
Research – Find the cycling city professional market – Where they hangout online
Grow – Twitter and Facebook Fans
Engage – Direct interaction with city cyclist in the UK
Increase Website Traffic : www.huez.co.uk
Step 1 – Research
We found the ideal “one key fan”. Delving deeply into Facebook and Twitter we discovered the secret hideouts of the city cyclists.
Step 2 – Strategy
After understanding competitors content we went to work crafting beautiful jaw-dropping content.
Step 3 – Grow
Facebook PPC and Twitter laser targeting allowed us to turn the traffic tap on.
Step 4 – Engage
On the frontline, we pulled in cycling keywords to jump into the social conversation.
Quite simply, social magic!
A Few Fun Facts:
1076% Increase in Engagement
995% Increase in Impressions
214% Increase in Number of Messages Received
Social Traffic Highest Source – Overtaking Google PPC and Direct Search
Overall Result: “Social Success”